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What Your Customers REALLY Think – Doubling Your Growth Rate Using The Net Promoter Score
By admin | July 30, 2009
How do your customers love you? Let us count the ways. Actually, if you are counting, and working on improving the reasons your customers love you, you’re nurturing one of the strongest engines available to power your way to growth. But first, let’s start with a little background. Enterprise’s efforts striving to be the number one rental car company resulted in their success and a high Net Promoter Score (NPS). They needed a way to determine how well they were satisfying customer needs the anger management help and gaining market share by discovering what they needed to work on most. This need for a consistent, easy-to-collect customer and market metric drove them to the NPS question, with two limited follow-up questions for customers.
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